Explain your areas of practice so clients recognise their issue
Clients rarely search for just “lawyer” or “tax adviser”. They search for “employment lawyer Linz”, “tax adviser for rental income” or “payroll for restaurants”. That is why each of your areas of practice gets its own clear description: what it covers, who you act for and how a first appointment works.
We write the way your professional rules require: factual and verifiable. Instead of calling you a “specialist” without proof, the page says what you actually do. In Germany, we only mention a Fachanwalt title (certified specialist lawyer) or an official Fachberater designation (certified tax specialist) if it has been awarded to you. In Austria, we describe your fields of activity, because Fachanwalt titles do not exist there.
Show when you can be reached, before anyone calls
Many calls to a firm revolve around the same questions: Is anyone in the office today, until what time can I drop off documents, are there evening appointments? The website shows your office hours with a live status that automatically takes public holidays, office closures and changed hours into account.
Anyone who wants an appointment gets there with a single tap: a call, an email or, if you use a booking system, straight to online booking. For directions, there is a map that only loads after consent, and a route that opens in the visitor’s usual maps app.
Multilingual, if you advise in several languages
German and English are included in every package. If you also advise in Turkish, Croatian, Polish or Russian, each of these languages can be added. Every language version has its own URLs, so search engines index it correctly and clients land directly in their own language.
For international companies, cross-border commuters or families with roots abroad, language is often the deciding factor when choosing a firm. You or your team check the translations before launch, because technical terms need to be right in every language.
Content that builds trust
Before contacting a firm, people want to know who they are dealing with. The team page introduces partners and staff with photo, role, education and languages. For people who are not licensed professionals, we state their qualification clearly, so that no false impression arises.
On top of that come pages that take away uncertainty: how the first meeting works, a list of documents clients should bring, and an FAQ on costs, deadlines and availability. Content like this answers questions that would otherwise end up on the phone.
Easy to find on Google and in AI assistants
Beneath the surface, your website describes the firm in structured data based on schema.org: law firms and notaries as LegalService, tax advisory and accounting as AccountingService, each with address, office hours, areas of practice and languages. This lets search engines and assistants such as ChatGPT, Claude or Mistral classify what you offer correctly.
Nobody can seriously promise a particular ranking, and neither do we. What we can promise is clean technology, individual page titles and descriptions, fast loading times and a clear structure. That is the foundation on which local visibility can grow.
Accessible and discreet
The website is built to WCAG AA: sufficient contrast, scalable text, usable with keyboard and screen reader. Many small firms fall under the micro-enterprise exemption in the Austrian Barrierefreiheitsgesetz (Accessibility Act) or the German Barrierefreiheitsstärkungsgesetz. A website that is easy to read is still a gain for your clients.
People researching divorce, debt or a tax audit do not want to be followed by advertising networks while they do so. That is why your website sets no tracking or advertising cookies and works without a cookie banner.