What people look for on a law firm website
Anyone looking for a lawyer is usually facing a specific question: a dismissal, a divorce, criminal proceedings, an inheritance. They search by area of law and location, often adding words like “cost” or “initial consultation”. Your website therefore answers three things early on: which areas of law you cover, how a first appointment works and how the costs are made up.
The question of cost in particular stops many people from calling at all. A factual explanation helps: in Austria, a note on freely agreed fees and the guidance provided by the RATG and AHK (statutory and chamber fee scales), in Germany on the RVG (Lawyers’ Remuneration Act) and the fact that, without a fee agreement, a first consultation for consumers costs at most €190 net. Mentioning that you will check cover with the client’s legal expenses insurance also lowers the threshold.
Factual advertising under RL-BA, BRAO and BORA
In Austria, advertising by lawyers is permitted if it is truthful and factual. § 47 RL-BA 2015 prohibits, among other things, loud self-promotion, comparisons with a specific other firm and naming clients without their consent. Fachanwalt titles do not exist, and you may describe your fields of activity as long as the statements are accurate.
In Germany, § 43b BRAO requires information that is factual in form and content. Since the new version of § 6 BORA took effect on 1 December 2025, advertising for an individual mandate is also expressly permitted, but advertising with mandates only with express consent. You may only use Fachanwalt designations once they have been awarded, three at most, and “Spezialist” only under the strict conditions of § 7 BORA.
Notaries: inform rather than advertise
Notaries hold a public office, and the framework is correspondingly narrow. In Austria, advertising is permitted as long as it provides truthful and factual information about professional activity (§ 31 Abs. 6 NO). The professional guidelines prohibit advertising fee advantages, naming clients and any promotional emphasis. In Germany, § 29 BNotO prohibits commercial conduct, and the guideline recommendations of the Bundesnotarkammer rule out evaluative self-presentation.
A notary website therefore shows fields of activity, procedures and required documents, the team and their roles, office hours and directions, and in Austria also Amtstage (free advice days). We leave out reviews, client testimonials and discounts. On costs, we refer to the statutory basis: in Austria the Notariatstarifgesetz, in Germany the GNotKG. In Austria, it is customary to mention the free initial legal information.
Mediation: making neutrality visible
A mediation website must not sound like a law firm website. Mediators do not represent either side, so the texts address all parties and promise no one a particular outcome. The focus is on the process, voluntariness, confidentiality and costs, which are often shared between the parties.
In Austria, the title “eingetragene Mediatorin” or “eingetragener Mediator” (registered mediator) is protected and requires entry in the list kept by the Ministry of Justice. For separation and divorce, it is worth mentioning the subsidised family mediation. In Germany, there is no state register: anyone who has completed training under the ZMediatAusbV and meets the continuing education requirement may call themselves “Zertifizierte Mediatorin” or “Zertifizierter Mediator” (certified mediator).
Client enquiries without risk to confidentiality
The contact form only asks for what you need for a first reply and the conflict check, and expressly asks people not to send confidential details before you have taken on the matter. For powers of attorney and documents, there are secure forms with encrypted transmission.
Court filings continue to go via beA or the Elektronischer Rechtsverkehr, not via the website. A link to your entry in the lawyer directory, the Notariatsfinder or Notarsuche, or the list of mediators makes your admission verifiable.