For tax advisers and auditors
Clients rarely choose their tax adviser because of a slogan. They want to know whether you understand their industry, how working together works day to day and what costs to expect. Your website answers exactly that, factually and without superlatives.
A no-obligation preview of how your firm website could look with us.
Tax Advice for Founders
Examples
Fictitious firms with different industries, sizes and services.
See all examplesTax Advice for Founders
4.9(Google)
Hofer Tax Advisory · Vienna
Tax adviser for founders and start-ups in Vienna: choice of legal form, digital bookkeeping, annual accounts and funding.
Tax Advice for Freelancers
4.8(Google)
Krüger Tax Office · Hamburg
Tax adviser for freelancers and the self-employed in Hamburg: cash-basis accounts (EÜR), VAT, income tax and digital receipts with DATEV.
Auditing
4.8(ProvenExpert)
Dr. Petersen Audit and Tax · Frankfurt am Main
Public auditor and tax adviser in Frankfurt am Main: statutory audits for mid-sized companies, group accounts, special audits and tax advice.
Real Estate Tax Advice
4.9(Google)
MMag. Eva Pichler Tax Advice · Salzburg
Tax advice in Salzburg with a focus on real estate: letting, selling, acquiring property and development projects.
Almost every tax advisory firm offers bookkeeping, payroll, annual accounts and tax returns. Where you can stand out is in who you work for: founders, freelancers, landlords, online retailers, restaurants or agriculture. The website therefore puts industries and typical concerns first and explains your services from the point of view of these clients.
Founders have different questions from a family-owned GmbH preparing for succession. Separate pages for each target group also help with search, because people often search for combinations such as “tax adviser start-up” or “tax adviser rental income”.
Existing clients mainly visit your website to log in to the portal or find a phone number. A clearly visible link to DATEV Unternehmen online, BMD Com or the RZL Klientenportal saves your team a lot of questions.
For new clients, a short page explains the digital process: how receipts get to you, which authorisations are needed, such as for FinanzOnline in Austria or via the Vollmachtsdatenbank (authorisation database) in Germany, and when reports arrive. That removes the worry that switching firms could be complicated.
In Germany, advertising under § 57a StBerG is permitted as long as it provides factual information about professional activity in form and content and is not aimed at obtaining an individual engagement. § 9 BOStB requires that references to special qualifications can be substantiated. Official Fachberater designations exist only for international tax law and for customs and excise duties, and association titles must be shown separately from the professional title.
In Austria, the WTBG 2017 contains no specific advertising provision. The yardstick is the professional code and the UWG (Unfair Competition Act): factual, verifiable statements on services, career and firm size are unproblematic, loud claims or disparaging comparisons with colleagues are not. In both countries, commissions for referring clients are prohibited, which matters when using lead portals.
In Germany, fees are governed by the Steuerberatervergütungsverordnung (tax adviser fee regulation). Since July 2025, flat fees can be agreed more freely, the fee agreement requires text form, and a first consultation costs consumers at most €190. In Austria, there is no statutory fee scale, and fees are agreed freely, often on the basis of the Allgemeine Auftragsbedingungen für Wirtschaftstreuhandberufe (general terms of engagement).
Specific prices do not have to appear on the website. Many clients do, however, appreciate a framework, for example how a monthly flat fee is made up. If you state prices, we label them clearly as net or gross, as § 5 ECG requires in Austria.
Audit firms mostly address management boards, supervisory boards, associations and foundations. What matters are audit areas, industries, team structure and independence. In Germany, advertising by auditors is permitted under § 52 WPO as long as it is not unfair. Because of confidentiality, you only name engagements with consent, while anonymised industry information is unproblematic.
We take two differences between the countries into account: in Austria, auditors are not automatically authorised to give tax advice, so many hold both professional titles. In Germany, they may give tax advice, but the title “Wirtschaftstreuhänder” is prohibited there. We avoid logos that could be confused with the professional seal.
Many firms need staff more urgently than new clients. A careers page with vacancies for trainee tax advisers (Berufsanwärter:innen), tax assistants (Steuerfachangestellte) or audit assistants shows how training, exam preparation and working hours are organised at your firm, and prepares the vacancies for Google for Jobs.
For trainees, what matters most is how the firm supports exam preparation, for example through study time or covering course fees. Details like these belong on the page in concrete terms, not as a general promise.
In brief
Generally yes, if the reviews are genuine and you state whether and how their authenticity is checked. You may not offer anything in return for reviews, and details of the mandate are off limits in replies.
No. If you do state prices, they must be clearly labelled as net or gross and, in Germany, be consistent with the Steuerberatervergütungsverordnung. A range or an example of a monthly flat fee is often enough.
In Germany, only if you can substantiate the special qualification with theoretical knowledge and practical experience (§ 9 Abs. 3 BOStB). A factual description of who you act for and on which questions is safer. The same applies by analogy in Austria, where statements must be true and verifiable.
In Austria, among other things, the professional title, the Kammer der Steuerberater:innen und Wirtschaftsprüfer:innen (KSW, chamber of tax advisers and auditors), the reference to the WTBG 2017 and the disclosure under the Mediengesetz. In Germany, the competent Steuerberaterkammer, the professional regulations and the professional indemnity insurance. Our legal notice generator puts the details together.
Yes. Each office gets its own office hours, directions and contact people. In Germany, we make sure the short name is identical at all offices, as § 9 Abs. 4 BOStB requires.
Read on
Free website preview
All we need is your name, email, profession and area of practice, plus the address of your current website if you have one. From that we create a preview for your firm and send you the link by email. No cost and no obligation.
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